Here’s the issue:
The textile industry is rife with sustainability problems: from the use of toxic inks and wasteful practices for materials and water, to a race to utilise the cheapest materials such as vinyl—no matter the environmental impact.
Our print-on-demand process is designed to minimise fabric and ink waste.
We began with a holistic approach that addresses three key issues:
Reducing the use of materials, energy and water by choosing a pigment printing process instead of reactive dye
Minimising fabric waste by only printing what is needed, plus recycling and transforming any fabric waste
Ethically sourcing materials from a small group of trusted vendors
A Cleaner Approach
Here are some areas where we strive to make a difference in the textile industry.
he textile industry is one of the largest polluters of freshwater in the world.
How many 2-litre bottles of water does it take to produce 5 yards of conventional fabric? 100
How are we different?
Our process uses less than a thimble full of water to print the same amount of fabric.
Our printing factory's pigment printing process consumes very little water to begin with, making it an eco-friendly solution in the textile printing industry. Our pigment inks meet the Oeko-Tex 100 requirements to be free of restricted chemicals and are mixed from 4-8 basic colors as your fabric is printed, so unlike screen printing, there’s no mixing of colors in advance.
To ensure products are safe, we select the best-in-class fabrics, inks and dyes. All of our wallcoverings are printed with water-based latex inks that carry the GREENGUARD Gold certification. We avoid fabrics with any flame-retardant applications, and our fabrics pass tests ruling out harmful chemicals such as formaldehyde and lead.
Organic and Earth-Friendly Fabrics